Color Compass News

Color Compass Makes A Donation to the BC Children's Hospital Foundation

Color Compass started the new year by improving the lives of local children. The company recently made a $28,000 donation to the British Columbia Children’s Hospital Foundation (BCCHF). Color Compass supplied $25,000, while a customer, professional services partner and member of senior management topped off the donation with an extra $3,000.

Rob Neale, President and C.O.O, Color Compass, commented: "The British Columbia Children's hospital does such great work in the province, providing care and hope for children when they need it most. The facility really does set itself apart by creating a brighter atmosphere for the kids and their families. We feel very fortunate that we were able to make this donation."

Last year, more than 86,600 children were treated at BC Children's Hospital. The Hospital Foundation received revenues of $97.5 million. Funds raised by the foundation are used to support BC Children's Hospital, Sunny Hill Health Centre for Children and the Research Institute that cares for children throughout BC.

The donation was presented in person at the British Columbia Children's Hospital. Members of Color Compass were given a tour of the hospital’s new wing, which features interactive games, and is designed to add a brighter, more playful atmosphere for patients and their families. Color Compass is doing its part to ensure a brighter future for British Columbia's children.

Color Compass Sponsors Canadian Olympic Hopeful

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2018 Olympic Bobsleigh team trials are going on throughout October in Calgary AB and Whistler BC. Canadian amateur athletes pursuing their Olympic dream begin the road to Korea during these events. Varsity Chrysler Dodge Jeep employee Taylor Austin is attempting to crack the top three and make his first Olympic games. With the support of Color Compass, Taylor was able to rebuild this sled to give him a chance against higher ranked better funded athletes. Whether he cracks the top three or is the first alternate a competitive sled is essential to be ready.

Carlson Southern Alberta Sales Manager Jamie Corbeil talks about the opportunity, " A few months ago we had the opportunity through one of our customers (Varsity Chrysler) to be part of something really special; Sponsor some paint and materials to repair a used sled and assist an Olympic Bobsled team to qualify at the Canadian National Trials. Varsity Chrysler Dodge Jeep employee Taylor Austin is attempting to crack the top three and make his first Olympic games. Taylor Austin thanks all of us at CCC for the support, he has qualified as Canada 4, bobsleigh Canada coaches have confirmed he needs to be ready to go if one of the other guys gets injured . He made a solid impression during selections and has committed to another Olympic cycle whether he makes these games or not."

Bobsleigh is a sport of hundredths of a second measured over multiple runs. The sleds are made of hardened steel and Carbon Fiber, steered by ropes ,just like when you were tobogganing as a child. Weighing in at 390kg with athletes on board these sleds reach speeds of 140+kph sliding down a refrigerated ice chute. The engineering is a less is more exercise where the least amount of input required by the pilot creates the fastest time. Most competitions are decided by the team that loses the least amount of time, as gravity dictates how fast you can go.

BOBTEAM AUSTIN thanks everyone at Color Compass for your support of their Olympic dream

Color Compass Past News

Carlson Partners With Empire Collision & Rotary Club

Well this is a first for Carlson and Kelly Skedanuk from the Edmonton South branch was approached by an acquaintance of hers from the Rotary Club of Edmonton

Riverview with a rather unusual request.   It seems that the Rotary Club was partnering with a Grand Prairie Rotary Club to get a donated Fire Truck to the small island of Roatan in Honduras. 

The request was for some help in the body work of the cab and before you knew it  Carlson BDM, Allen Palachek was paying a visit to the truck and checking out how he could help.   It was without hesitation that Allen said that not only would he help out with all the materials, but he would hunt down a client of his to do the bodywork!

Rotary projects like this Fire Truck rely a  great deal on the goodwill and volunteerism of a lot of people.  The Riverview Rotary Club has been overwhelmed with goodwill including insurance, upholstery, fire extinguishers, oxygen tanks, uniforms, boots, helmets, pump inspections and more.   Allen's contribution has been exceptional in that no one else was had the expertise, experience, and connections to make this Fire Truck shine.

Special thanks to Bill Johnson and his team at Empire Collision, a valued Carlson customer, that put their noses to the grindstone and prepared and painted the cab. 

The Fire Truck will be on its way before the snow falls, driven to  Florida where it will be placed on a barge and taken to a small  village in Honduras.  This village has very little firefighting capabilities.   It is the Grand Prairie Rotary Club that has sent their firefighters down to Roatan on their own dime to help train the local volunteers on firefighting skills over the past few years. The help that Carlson was able to provide to the village via the Fire Truck will be appreciated for many years to come.

Allen described the process and how easy a decision it was for him and the Carlson team, "The whole process of donating such a valuable piece of equipment to a less fortunate community says it all. Bill Johnson and the crew at Empire collision donated their labour to restore and  repaint the cab of the firetruck. The restoration work was first class, such generosity in a struggling part of the world speaks volumes to the character and generosity of Canadians."

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Carlson Proud Sponsorship of Skills Canada Alberta

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As a leader in the development of innovative, hands-on learning experiences for youth in Alberta, Skills Canada Alberta (SCA) annually helps thousands of students explore the rewarding career options that are waiting for them in the trades and technologies. Carlson’s investment in SCA programs allows us to continue providing relevant, meaningful programming to students across Alberta. Your support helps us to create a culture in which careers in the trades and technologies are valued and recognized as outstanding options for youth. Through the partnership with Carlson, SCA is proud to support members of the future workforce as they discover the skills that will help them to succeed – both in their careers and in the rest of their lives.


The Provincial Skills Canada Competition on (PSCC) is SCA’s flagship program. The PSCC brings trade and technology careers to life by inviting junior and senior high school students to discover, build, and refine their skills. At the PSCC, secondary and post-secondary students specialize in one of 45 different event areas and compete to best execute a project that has been designed by experts in that field. The PSCC also showcases Alberta’s top employers, associations, labour groups, training institutes, and government partners in the province’s largest Trade and Technology Career Fair: Skill City. As a Gold Level sponsor of SCA, Carlson’s support is integral to the continued success of the PSCC.


- 182 female competitors took part in the 2017 PSCC

- There were 676 secondary and post-secondary competitors in the 2017 PSCC

White & Peters Supports Industry Education

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White & Peters has provided two bursaries to two College of New Caledonia (CNC) students, as part of an annual commitment of the CNC Student Awards program. These bursaries are given with the purpose of aiding graduating students in purchasing necessary tools, and to help them begin their careers in the collision repair and refinish fields.

One student was born and raised in Jamaica and came to Canada in 2016 to study at CNC. Having just finished the foundation level in the Auto body repair program, he will soon begin the auto body-refinishing program. His long-term goals include growing with a company and eventually owning his own business in the field. “I really don’t have words to explain how grateful I am and how much this means to me,” said Campbell in a letter to Mort Hall, General Manager of White & Peters.

Another student just completed his first and second year of auto body repair. He is currently working at a body shop. “I will be using this bursary for tools and equipment that I will need for work,” 

Mort expressed his excitement towards the bursaries, stating, "We are always very enthusiastic to support the young talent and technical schools in our industry. The College of New Caledonia has a great program that feeds Northern British Columbia and we're happy to support it. In an effort to support all of the regional markets that we serve, we also support the vocational colleges in the Greater Vancouver area, and the BC interior by way of grassroots scholarships."

Color Compass Sponsors Canadian Talent At Upcoming NASCAR Race

As the stars of NASCAR return to Watkins Glen International August 3-5th in New York, a familiar logo will adorn the hood of the #15 car. Color Compass will be a proud sponsor of young Canadian Gary Klutt as he chases his dreams and some of the biggest stars in NASCAR. Klutt began his racing career in 2000, finding success quickly, winning karting championships in 2003, 2004, 2005, and 2007 and the Canadian Nationals in 2009. Debuting in 2010 at Canadian Tire Motorsport Park, Klutt qualified 16th and finished 11th in his family No. 68 entry. He did not return to the series until 2013, running another race at CTMP, starting seventh and finishing seventh in a family-entered No. 59 car. The team entered four races in 2014, running top tens at Circuit ICAR and CTMP.

Klutt started racing full-time in 2015, starting from the pole and winning the season-opening race at CTMP in only his seventh series start. He garnered one other pole and six other top tens en route to a 5th place points finish. He also garnered Rookie of the Year honors. During the 2016 season, Klutt was named to the 2016 NASCAR Next class. As part of the NASCAR Next class, Klutt made an appearance in his No. 59 car with Pioneer Family Pools as sponsor. Gary also works for his family reality television show Legendary Motorcar, which is shown internationally (U. S. on Velocity and in other countries, Discovery World).

One of the main reasons for the sponsorship was to support upcoming Canadian athletic talent, while still focusing on our passion and main industry of automotive. We truly feel this is a community investment and are proud to support a young Canadian following his dreams as a professional.

The official NASCAR tag - "Will a championship favorite solidify their playoff standing with a win or will The Glen propel a wild card driver into contention?" We sure hope Gary is that wild card!

The Monster Energy NASCAR Cup Series I Love New York 355 at The Glen, broadcast on Sunday August 6th at 3PM ET on NBCSN

House of Kolor Clinics in Ontario

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House of Kolor's story starts with its founder, Jon Kosmoski. He got started in the custom paint business after he brought his ’40 Chevy into what apparently was the best paint shop in town for a custom paint job. When the car was returned to Kosmoski, however, he was disappointed with the quality. Kosmoski set out to change the standards of the custom paint industry, and began to learn about the custom painting craft himself. In 1956, he founded House of Kolor.

Flash forward to today, and Ron “Flea” Fleenor, a custom airbrush artist, global trainer and Market Manager for House of Kolor products is travelling around the world to conduct in-depth presentations on how to use House of Kolor paint and to show what exactly the line is capable of. Fleenor brings local shops together to learn and indulge in the delight of watching an incredibly skilled painter work his magic.

Wallace's Conley Collision recently hosted a House of Kolor demonstration at its facility in Peterborough, Ontario. The event was organized by Peterborough Paint & Body Supply, a company now carrying the House of Kolor line through our PBE warehuse in London. At the event, Fleenor put on three demonstrations, each featuring a different paint product. Within minutes of beginning one of them, he transformed an ordinary hood into a wood-grained visual masterpiece. When painting a fender, he used a prism finish on an basecoat. This, as Fleenor puts it, “creates a fuzzy holographic effect on your paint job.” Fleenor shone a light onto the vehicle to demonstrate how the paint would look in sunlight, and a rainbow coloured halo appeared.

Darrin Heise, PBE Eastern Sales Manager, spoke about the thinking behind these targeted clinics, "So far this year we have put on 4 HOK Clinics across Ontario with 4 different stocking jobbers, these jobbers have all committed by putting in HOK intermix systems into their stores. PBE works closely with these jobbers to help organize and promote these events with great support from the Valspar/ HOK team." Darrin added about the response and Ron Fleenor's involvement, "The response at all Clinics has been great, we average about 50 guests at each event, not including PBE and jobber staff. Ron Fleenor from House of Kolor has put on all the Clinics, he's a very talented artist and a great teacher. All my jobbers will agree that adding the HOK line not only increases those sales, but increases their profile in the industry, as well as introduces them to a whole new group of customers."

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Carlson's Trains Local Students in Edmonton

At the Color Compass tech centre in Edmonton local area students from Centre High are often seen getting an introduction to collision repair. The program all started in 2006 when recently retired Cliff Reihl, former Technical Rep with Carlson, approached Centre High with a vision to introduce their students to the career possibilities of automotive refinish. Included with that would be professional training by our volunteer staff as well as full use of the Color Compass training facility and classroom.  

The program has slowly evolved into what is expected as starting positions within a repair facility;

Day One - Basics of Prep

Day Two - Detailing and Polishing

Day Three - Paint Protection Film Application

Bill Allen, Technical Rep with Carlson in Edmonton, explained a little about the program "We do a three day class. In the past it was three days of basic prep. Now I have evolved it into a couple different things that would be starting positions in a body shop. This year we did one day of basic prep; cleaning, sanding, feather-edging, then priming body panels. Once primer has dried then we block sand and prepare for paint. So it is just the basic procedures; these students in most cases have never had these tools in their hand."  "Second day is detail polishing, we had painted hoods with dirt nibs and other imperfections in it. We show them the steps to polish to perfection, and the third and final day is Paint Protection Film, using the Durashield product."


Centre High is located Downtown Edmonton and provides a blended-learning campus offering secondary and post-secondary studies all under one roof. Students attend Centre High Campus to finish their high school studies, upgrade existing marks, enroll in specific courses for their career, or to start post-secondary studies.

Carlson A Major Sponsor at Renowned Alberta Car Event

Carlson A Major Sponsor

The North American love affair with the automobile is legendary. In fact, for over fifty-seven years, custom car shows have paid tribute to the innovative workmanship that continuously re-invents and improves the vehicles of yesterday and today. Championship Auto Shows (CASI), the undisputed leader in indoor custom car show production, produces the largest show series in the business: better known under the monikers of Autorama or World of Wheels. Close to 20 events are held annually across the United States and Canada.

Hot rods are always at the heart of each show, but in recent years the composition has expanded to include manufacturers' displays. As a result, today's shows appeal equally to those who own competition cars, specialty and concept vehicles and those who dream about owning them.

The two World of Wheels events in Alberta, the Edmonton event presented by Carlson, provided a chance to check out some of Western Canada's finest hot rods, custom cars, restored motorcycles and trucks. In addition, at the Calgary event attendees got a chance to witness the annual Pedal Car Challenge, part of Student Career Day sponsored by Carlson.

The Pedal Car challenge provides an excellent opportunity for a team of automotive students from local high schools to apply their technical skills. The hands-on projects involve planning, design, creativity, productivity and resourcefulness. In other words, it's a great starting point for a career in collision repair.

"It is an outstanding event and we were thrilled to be part of Student Career Day again this year," says Jamie Corbeil, Southern Alberta Sales Manager for Carlson Body Shop Supply. "It's exciting to see the students so engaged through their pedals car designs. We hope events like this will continue to attract the next generation of skilled technicians into the collision repair industry!"

Participating schools were provided with one pedal car to customize and show off at the event. Student Career day kicked off with a general discussion in the auditorium with over 500 students in attendance, with guest speakers from many sectors of the automotive industry. Student Day is designed to help encourage students to follow their passion for the automobile and consider careers in the automotive industry.

Carlson Body Shop Supply also contributed paint and body shop supplies, in parts from funds raised during the Chip Foose silent auction the company held in May 2016 at the Calgary Color Compass Training Centre.

As part of the Pedal Car Challenge, each participating high school received a package of materials which enabled them to follow the typical collision repair process from metal work, to sanding and preparation to final paint procedures. BASF provided the schools with the colours they would need to express their creativity. The technical sales team from Carlson Body Shop Supply assisted the schools with product application and procedures.

Aside from the participation at the Student Career Day and being the presenting sponsor in Edmonton, Carlson also had a presence on the show floor with two outstanding looking booths in both Edmonton and Calgary. Those who stopped by got the chance to see a mini Carlson storefront, some eye-catching muscle cars, and the new show stopping Zrylliant paint products from BASF. Carlson GM Dave Swenson was even interviewed by City TV in Edmonton, Hollywood may come calling Dave!


Special thank you to all of the Carlson and BASF staff who devoted their time in Calgary and Edmonton to make these shows a success!

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New Product Line


Car-O-Liner has announced that Color Compass Corporation is now distributing the company's equipment in British Columbia.

"We are extremely excited to be working with Car-O-Liner Company and look forward to a great partnership", said Mort Hall, General Manager of Color Compass Corporation. "Car-O-Liner gives us an exciting and respected product line to offer to our clientele which in turn will only make them more efficient and profitable."

Car-O-Liner manufactures solutions and equipment for repair and alignment, including frame racks and measuring systems.

"Car-O-Liner is very proud to partner with Color Compass and we see great opportunity to serve our customers better as we continue to grow at a rapid pace," said Doug Bortz Director of Sales & Marketing for Car-O-Liner. "Color Compass is a well-respected supplier for much of Canada and they came highly recommended directly from their customers. We are excited to work with Mort Hall, Tim Shay and Color Compass in British Columbia."

PBE & Color Compass Host Two Charity Golf Events

Peter Lui Peter Lui, Sales Representative with White & Peters and his spotter try to track down Peter's usually big drive

On September 8th Color Compass and PBE Distributors held its first charity golf tournament of the year at the beautiful Morgan Creek Golf Course in Surrey, British Columbia. All proceeds from the tournament go to support Color Compass' charity of choice in BC, the BC Children's Hospital. The day started out with your typical west coast late summer weather, but eventually cleared up and the golfers were treated to a beautiful, sunny day. Color Compass staff and customers were joined by representatives of vendor partners and other industry stakeholders, with a total of 160 golfers participating in the 24th annual tournament. Two short weeks later, on September 21st, PBE and Color Compass again hosted its annual Eastern Charity Golf Classic at Glencairn Golf Club in Halton Hills, Ont. This year's tournament was the 20th anniversary of the event, which drew stakeholders from across a number of segments of the auto repair industry. All proceeds from the Eastern Charity Golf Classic go to benefit the Children's Hospital of Western Ontario at London Health Sciences. In addition to a great round of golf using Texas Scramble rules, the day also included a BBQ lunch sponsored by BASF and a dinner followed by awards, prizes and 50/50 cash draws.

Sponsors For Both Events were 3M, BASF, Saint Gobain, Valspar, Pro Form and AkzoNobel.

White & Peters Supports Students at the Grass Roots

Vancouver, BC -- Since 2007, BC-based White and Peters Ltd. has been doing their part to support the next generation of collision repair technicians, offering scholarships to hard working, high-performing students at Vancouver Community College's automotive programs.

Bread Truck Two students enrolled in Vancouver Community College's collision repairer program were recipients of the annual White and Peters scholarship. The pair will split the $5,000 grant

This year, there were two recipients of the annual award. Enrique Ruiz Esparza Duenas and Jason Sherle will share the $5,000 offered up by the auto body and spray equipment supplier.

Generally awarded to students who may appreciate it most, VCC Foundation Director Nancy Nesbitt said the scholarship would go a long way to supporting the education of both Duenas and Sherle.

"Because of the generous gift White and Peters has donated, two students were recently recognized for their achievements. Receiving financial support is special, but it is truly heartwarming to see students' confidence grow when recognized for their hard work," Nesbitt said.

She added, "The impact of your generosity reaches far beyond awards' day."

Since launching the scholarship almost a decade ago, White and Peters has donated close to $50,000 to students looking to form a career in the collision repair industry. General Manager of the organization Mort Hall said he was happy to be able to give back to the industry and invest in the next generation.

"We've been members of the Vancouver and lower mainland community for close to 55 years and it has always been our philosophy to support the next generation, who maybe wouldn't have all of the opportunities available to them," Hall said. "In partnership with BASF, supporting the excellent VCC program at the grassroots level does exactly that"

Hall pointed out that it wasn't just students at VCC that benefitted from the company's generosity, noting White and Peters had similar scholarships in place with several other post-secondary institutions.

"We also support technical college's in the Okanagan and Northern BC. It is a great pleasure of ours to see the students that have been awarded the scholarships working and making a difference in the various body shops throughout the lower mainland and the province," Hall added.

A Special Truck, to Raise Money for a Special Charity

Vancouver, British Columbia - An old, yet completely brand new, 1950's Chevrolet bread delivery truck is set to be one of the rarest and most unusual pieces at a premier auto auction in the US this fall.

Bread Truck The rare 1951 Chevrolet bread delivery truck will go to a Barrett-Jackson auction in Las Vegas, taking place at the Mandalay Bay casino and resort from October 13 to 15.

When Mort Hall, of the BC-based spray and auto body supplier White & Peters, enrolled the help of a longtime friend to put together a special 50th anniversary piece for the company, he had no idea he would find himself in possession of one of the very few renovated motorized "baskets" on the continent.

But that's exactly what wound up happening after Rick Francouer and his team over at 360 Fabrication took in the unique 1951 Chevy "Grumman." Over the course of seven months back in 2012 and 2013, the group completely gutted the vehicle, taking it from a run-down, back yard recluse to a one of a kind, head-turning beauty on wheels.

"This is one of the most unique projects I've ever been a part of," Francouer told Collision Repair magazine. "We literally had to drag this thing into the shop on a fork lift when we found it, because the wheels wouldn't turn."

After some much-needed TLC, which included the installation of a new power train, Art Morrison chassis, "high performance" 283, 400 horsepower motor, four-wheel disc brakes, top of the line sound system and lavish 1950s diner theme interior, the truck, bought for an initial $4,000, was ready to roll.

"We had some serious, serious fun fixing that truck up," Francouer told.

From the shop, it was handed over to Hall, who spent the next four years showcasing the machine, under the White and Peters name, at various events and functions across the west coast. Now, in 2016 and valued at approximately $248,000, Hall is ready to do with the truck what he always intended on doing selling it in the name of charity.

"It was always our intention, right from the get go, to eventually donate whatever vehicle we got for the anniversary to charity," Hall said. "It's such a beautiful vehicle and we've had some fun with it, but now I'd really like to see it moved on and have all the proceeds raised through the sale go to charity."

Benefitting from this generosity will be Shriners Hospitals for Children, a network of 22 non-profit medical facilities operating throughout North America.

"We're super excited that White & Peters are giving this money to the Shriners, it's a great cause and if we're able to get $250,000 for the piece, that's an awful lot of money that's going to help a lot of kids across the US and Canada," Francouer said.

The truck is owned by Color Compass Corporation, the parent company of White & Peters, Chase Auto Body Supplies, Carlson Body Shop Supplies, PBE Distributors and Rocky Mountain Sales, and will be traveling south to Las Vegas later this year to feature in a Barrett-Jackson auction, taking place at Mandalay Bay Resort and Casino from Oct. 13 to the 15.

"There are a lot of people down there in the States that like to throw their money at things just like this, so who knows, maybe we'll get a really nice sum," said Francouer, who will be heading down to Vegas to check out the auction. "My brother is really into this style of vehicle and I think he would have liked to buy it. Maybe he'll be heading down there to bid!"

Article courtesy of Collision Repair Magazine

A Special Evening With Chip Foose

Calgary, Alberta -- Inspiring minds through inspiring people. That was the theme of the evening on Friday May 6th, when legendary custom car wizard Chip Foose dropped by an event hosted by Carlson Body Shop Supply and BASF in Calgary allowing the industry to nurture the next generation of auto collision specialists.

Chip Foose Chip Foose Discussing His Journey and Love of Cars, Color Compass Calgary Training Centre.

"We're trying to give back, to encourage more youth to come into our industry," said Jamie Corbeil, Sales Manager for Carlson Body Shop Supply. " we need them. The event was also a way for Carlson Body Shop Supply to show appreciation for our valued customers and thank them for their business."

Foose, best known for his long-running automotive makeover reality TV program Overhaulin' was the centerpiece of the event to lend support towards struggling auto body programs at five Calgary high schools.

"He custom-designed three pedal cars, very similar to the ones students designed for World of Wheels," Corbeil said, referring to the auto show's Pedal Car Custom Challenge, pitting local students against each other to create tricked-out custom mini-cars.

Auctioned off Friday night, the three Foose originals netted a little over $4,000.

"They're in desperate need of funding for their program, everything from materials to equipment to training," Corbeil said. "'s critical for us. What we're trying to do is encourage youth to come into the collision industry, and let them know there are lots of opportunities, not just as technicians but also as future damage appraisers and production managers."

With the number of high school graduates entering trade schools on the decline, getting the younger set to consider the skilled trades as a career option is vital, according to event attendee Doug Wiebe of collision repair supply firm Caruk & Associates.

"We have a deficit of technicians in this business," he said. " we can get more people coming in at the bottom end again, it's really important because our industry is aging."

Also on hand Friday were the build team from Calgary's Bishop Grandin High School, whose rumble-seat rocking roadster won best-in-show at February's World of Wheels.

Gary Thoreson is an instructor at Bishop Grandin. He said such initiatives are vital in ensuring the collision repair industry gets a steady stream of fresh talent.

"Good body shop kids coming out of high schools are hard to find," he said. "We try to run with the trades and get the kids trained into something they know they can get a job by the time people come out of university, the kids that are working in the trades have already made their money."

Entering Carlson's meticulously spotless Training Centre to a welcome usually reserved for a rock star, Foose's influence on the auto body industry is hard to ignore, said Corbeil.

"Chip's not only a very talented designer, he's just overall a great human," he said. " genuinely cares about the future of the industry, and takes a lot of pride in what he does a really good representative for the collision industry."

Color Compass Wins Distributor of the Year 2015

Vancouver, British Columbia -- Color Compass Corporation has received the Pro Spot International Distributor of the Year award, presented at the 2015 SEMA Show. In essence, this award is given to the distributor who sold the most Pro Spot product in the last year, but there's much more to it than that.

jack Russell Duncan (center), Color Compass Corporation's Equipment Specialist, accepting the award from Art Ewing of Pro Spot Canada and Ron Olsson, President of Pro Spot International.

"The primary driver is your sales, but it also takes into consideration the support mechanism that follows the sale," says Russell Duncan, an equipment specialist with Color Compass Corporation who accepted the award. "They look into the training you provide and the service level you provide to your customer base. With every unit we sold, we were installing, training and offering service throughout. Rather than selling the unit and letting the customer deal with whatever came up, we really made sure that we were on hand to help them find success."

Color Compass Corporation's win becomes even more impressive once you know that. The sales figures alone are impressive, when you consider that Color Compass Corporation was being measured against large organizations in the US where the market is approximately ten times the size. How did they do it?

First, the company put a dedicated person in charge of the program. For the last year, Duncan's sole responsibility was welding and certification of collision repair facilities. Second, they didn't limit their calls to current Color Compass customers.

"We were offering a complete consultative process to every shop and MSO, not just our paint customers," says Duncan. " we weren't coming in to threaten existing paint business, we received a lot of cooperation."

There's a third piece to the puzzle as well. Duncan also stresses that it wasn't simply about making the sale, but about really consulting with the collision facility and determining what was needed in each case.

"We weren't going in and saying 'Here's a welding package!' or 'Here's an aluminum package!' We really look at what the customer already has and what they really need. In some cases, they already had equipment that they could use for some operations, so we would sell them what they needed to fill the gaps," he says.

Putting their customers' interests first paid off. Duncan says that word spread quickly, and soon he and his team became the go-to people for welding in western Canada. Color Compass Corporation intends to bring the same methods to Ontario next, through its subsidiary PBE Distributors.

Courtesy of Collision Repair Magazine